Royal Enfields Motorcycles, a major player in the motorcycle industry, says it’s not taking on any of the next biggest bike brands.
Royal Enfield President Mark Jardine said in a statement to Fox News that “our position is that our motorcycle business is still doing very well, and we’re happy with where we are in our development cycle.”
Jardine, who also serves as a consultant for the Harley-Davidson brand, said in his statement that “we’re focused on building a strong, sustainable motorcycle brand that will provide consumers with quality products at competitive prices.”
Royal Enfields has been growing steadily in sales since its IPO in 2015.
The company now makes about 500,000 motorcycles per year and has expanded its operations worldwide.
It’s not the first time Royal Enfins Motorcycles has declined to take on the market leader.
Last year, the company took a big step back when it dropped out of the Honda Fit and BMW X1 series.
However, Royal Enfgangs CEO David Ruggiero says that the company plans to continue expanding its offerings in the future.
In May, Royal enfield revealed it was working on a new motorcycle, the Royal Enline, which would go into production in 2019.