Kids motorcycle helmets will soon be available in grocery and convenience store stores as a part of a nationwide campaign to fight motorcycle-related traffic deaths.
In December, a group of more than 100 mayors and governors from around the country launched the “Kids on Wheels” campaign to raise awareness of the growing number of young people killed or injured on the road, and the need for helmets that are safer.
The initiative was started by the Children’s Hospital of Philadelphia and the National Association of State Police Chiefs to raise money for research and education efforts to educate the public on motorcycle safety.
In the video, which has been viewed more than 12 million times, kids are shown riding on the streets of Philadelphia while wearing helmets made from materials made by US company Nokton.
The helmets, made from lightweight polymer and made to fit the head and neck of kids, are also made to be worn by older children and adults.
They are available in a variety of sizes, from a little over the head to a helmet that covers the entire head, and also come in different colors.
In response to the campaign, more than $100 million has been raised since the campaign launched in November, with more than 2,000 schools, hospitals and other community partners supporting the initiative.
The goal is to reach $1 billion by the end of this year.
The organization is working to reach its goal, but has received support from several organizations, including the US Department of Transportation, the National Governors Association, the Childrens Hospital of Pennsylvania and the Pennsylvania Highway Patrol.
The helmets will be available to purchase in grocery, convenience and specialty stores starting on February 10, 2018, said Sarah Rizzo, public affairs director for the Childrenís Hospital of Pittsburgh.
The campaign is a way for the company to help children understand what the helmet is for, and it also will make it more affordable, she said.
In addition to helmets, the campaign will also be launching a website, where people can learn more about the helmet, donate, and become a supporter of the effort.
It will also feature information on how to get helmets to children in the United States, how to buy a helmet, and how to report a motorcycle crash.